AI Content Repurposing: From One Idea to 4 Channels

What is AI content repurposing? (answer first)

AI content repurposing is using AI to transform one source idea into multiple, platform-native drafts—without writing each post from scratch. Instead of rewriting for every channel, you paste your core paragraph, and the AI outputs LinkedIn, X, Email, and IG versions that follow each platform’s constraints (lines, character limits, hashtags, subject lines, etc.).

Why it matters: consistency beats bursts. Repurposing makes a 2–4×/week publishing cadence doable for a tiny team.

The 6-part repurposing loop (30–45 min/week)

1. Pick 1 customer question (from calls, DMs, tickets).
2. Write a 6–10 line paragraph that answers it (with 1 proof: metric or artifact).
3. Paste into ContentRepurpose.pro → get four channel drafts.
4. Light edit for specificity (numbers, names, screenshots).
5. Export to Notion/Trello for scheduling & collaboration.
6. Publish & log replies → use best reply as next week’s topic.

Tip: save winning structures as presets so future drafts inherit your tone and CTA style.

Exact prompts that avoid the “AI voice”

Paste this in your head, then your tool. We bake these rules into our generator, but here’s the plain-English logic so you can see it:

Role: senior content strategist.
Return JSON only with keys: linkedin, x, email, instagram.
Rules:
- LinkedIn: 6–10 short lines, 1 CTA. Avoid fluff. Include 1 specific metric or artifact.
- X: ≤ 280 chars total; provide an array with 2 concise variants.
- Email: { subject, body } — 3–5 sentences; one clear action.
- Instagram: 1–2 punchy paragraphs + 3–5 relevant hashtags.
No markdown, no backticks, no filler.

These guardrails force brevity, which makes editing faster and posts sound human.

Channel-by-channel: formats that actually work

LinkedIn (6–10 lines)

• Hook: 6–12 words (question, contrast, or mini-stat).
• Body: 2–4 lines with 1 proof (metric, screenshot, quote).
• CTA: one action (reply or resource). Hashtags: 1–3 max.

Hook: "Our demo replies doubled after one small change."
• Swapped feature tour → 3 outcome questions.
• Shortened deck 14 → 5 slides.
• Booked follow-ups live.
30 days: +41% replies, +27% show rate.
Want the 3 questions? Comment "questions".

X (Twitter) ≤ 280 chars

Variant 1: From "tour first" → "outcomes first."
+41% replies, +27% shows in 30 days.
Ask 3 questions:
1) Outcome?
2) Obstacle?
3) Timeline?
Ship the call, not the deck.

Email (subject + body)

Subject: Skip the tour—ask these 3 demo questions
Body: We swapped our product tour for 3 outcome questions.
Result: +41% replies, +27% show rate (30 days).
Want the exact script? Reply "script"—I’ll send it.

Instagram (caption + hashtags)

We stopped pitching features and started asking outcomes.
3 questions changed our demos in 30 days.
Small shift, big lift.

#b2bmarketing #salesdemo #saasgrowth

Templates you can reuse every week

• Problem → Lesson → CTA: one obstacle, one fix, one action.
• Myth vs Reality (3 bullets): pattern break + proof.
• Metric-first mini case study: lead with a number and timeframe.
• Playbook in 5 steps: checklist energy (saves edits).

We collected full examples here: 10 LinkedIn post templates (not AI-ish).

How to export & schedule without the copy-paste tax

As soon as you like a draft, export it where your team actually works:

• Notion: create a clean page with headings and paragraphs.
• Trello: send each channel as a card in your pipeline list.
• Buffer (Creator+): queue LinkedIn/X/IG directly.

We built the exports to be one-click. Learn more: Notion & Trello exports that actually save time.

Troubleshooting: keeping it specific (and human)

• Sounds generic? Add your own metric, time window, or artifact.
• Too long? Cut to 6–10 lines (LI) / 280 chars (X). Use bullets.
• Low replies? End with one action: ask a question or offer a resource.
• Inconsistent cadence? Batch prompts and save presets.

FAQs